What is TRP | How TRP is calculated | What are the price list of Advertisement

"TRP", which is also reffered as Television Rating Point. TRP is a process of judging that which programmes are viewed the most.

It calculated by a company naming BARC aka Brodcast Audience Research Council India. This company gives the choice of the people and also the popularity of a particular channel or programme at a particular time or day. The calculation is on average basis. For calculation purpose, this company has installed nearly 3,00,000 devices naming "People's Meter" all across the country in different regions of all states. The company monitors the data of each day and publishes it on their official website. The comapany has collabrated with the Airtel Digital Tv and has integrated that device in tha set-top box which will directly send the data. The company is also planning to collabrate with most of the leading DTH provider in the near future.

According to the TRP of their channel or the programmes running on their channels, price of the advertisement is fixed. In India, Tarak Mehta ka Oolta Chasma gains the highest TRP rate and the price of the advertisment at that time is  21,000 INR for 1 second of adv. and you have to give atleast a minimum of 15 sec. advertisment. Which will cost you arround 3,15,000 INR. And as the shows ends the price drops to 2,288 INR a second. You can check prices of all channel on this link.

I Hope all your queries regarding TRP has now solved. Share this post with your friends to let them know that how TRP works and what it is.